“Future-proof your company
Let women lead like women.”

– Will Marré

Meet Will Marré

Women’s leadership advocate. Corporate transformation expert. Smart Power Institute founder.

Will Marré (rhymes with “Hooray!”) is the co-founder and former president of the Covey Leadership Center which brought The 7 Habits of Highly Effective People to millions worldwide. Today, Will’s focus is on developing Smart Power leaders through his Smart Power Institute. The Institute is research-based and develops thinking tools, behavioral skills and leadership practices necessary to be effective in the new disruptive economy. Smart Power is based on gender synergy – how men and women can use gender-based strengths to lead and work together to multiply positive results. Will is also a highly requested speaker and trusted advisor on corporate transformation, women’s leadership and igniting innovation.

Leading the way forward

Will brings effective and strategic change to corporations that are shifting their cultures to meet the demands of the current competitive and agile business environment. He draws from over 25 years of experience creating breakthroughs at the world’s top organizations including Johnson & Johnson, GE, Nike and Gap. By implementing Smart Power programs, Will enables clients to thrive using the best of both genders strengths. He is leading the way forward to a new level of group intelligence which is realized when men and women learn to value and leverage each other’s strengths. Will is also the founder and force behind one of the Smart Power Institute’s premier programs, The Smart Power Academy. The Academy is a revolutionary program that trains women leaders how to use Smart Power to magnify their impact. Will has collaborated with an accomplished team of women leaders to develop a unique development process designed to vastly improve women’s effectiveness and opportunities.

A lifelong passion for change

In 2004 Will initiated the American Dream Project to ignite leaders of the future to develop and find the ideas, tools and relationships they need to create sustainable abundance. This project generated data from over 30,000 Americans revealing their dreams, values and strategies for living a well-balanced and positive life. Will received an Emmy Award® for writing the PBS learning documentary Reclaiming Your American Dream for the American Dream Project. In 1994, Will co-founded the Seacology Foundation, the only conservation organization dedicated to saving the fragile environments and cultures of islanders, especially in the South Pacific.

Acclaimed author & educator

Will is the author of Save the World and Still Be Home for Dinner, Supercharge Your Career and Work Like a Genius and his soon to be released book Why We Need Women Leaders to Win. Will was featured by the University of California TV (UCTV) for his online course, Turn your Superpower into your Career. Will serves on the leadership faculty of UCSD Extension and is a former Leadership Scholar in Residence of The University of San Diego.


Women’s leadership advocacy, gender-based strengths, corporate transformation, talent force attraction and planning, igniting innovation, brand strategy, social responsibility, development workshops and speaking.

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