Apple to Zappos Findings

Based on the Apple to Zappos Research Project the following companies where identified as setting themselves apart from their peers based on the following competitive indicators 1) growth, 2) profitability, 3) innovation, 4) sustainability initiatives, 5) social responsibility, 6) employee engagement and 7) brand reputation.

  • Hewlett Packard
  • IBM
  • Intel
  • Johnson & Johnson
  • Johnson Controls
  • Kaiser Permanente
  • Method
  • Microsoft
  • Newman’s Own
  • Nike
  • Patagonia
  • Pepsico
  • PG&E
  • Proctor and Gamble
  • Qualcomm
  • REI