According to Huffington Post, Burt’s Bees has an interesting “grass roots,” “rags to riches” history and over half of their 150 products boast 100 percent natural ingredients and all products meeting the company’s natural standard of containing at least 95 percent natural ingredients.
The focus for Burt’s Bees has always been on well being and “the greater good.” As part of the Natural Products Association, the company helped develop The Natural Standard for Personal Care Products, which created guidelines for what can be deemed natural. Burt’s Bees follows the highest possible standards for packaging sustainability, furthering its dedication to the cause as a member of the Sustainable Packaging Coalition.
In 2007, Burt’s Bees was bought out by Clorox but continues to remain strong in their original efforts toward sustainability. In turns out Clorox, which ironically is responsible for opening our kitchen cabinets to toxic chemicals, today is growing through its Greenworks line, and Burt’s Bees may be showing Clorox that old dogs can learn new tricks! John Replogle, CEO of Burt’s Bees, contends that Clorox’s purchase of Burt’s Bees is a strong indicator of Clorox’s work toward greener products and that Burt’s Bees has helped Clorox develop its own sustainability goals. While Burt’s Bees admit they still have a lot of progress to make, they are certainly heading in the right direction. As their motto states, “Earth Friendly Natural Personal Care for The Greater Good.”
While their products are clearly their main focus in their giving efforts, they also contribute much to their community initiatives. They partner with Habitat for Humanity to build homes and work to fund research and spread awareness about Colony Collapse Disorder, the mysterious disappearance of honeybees to name a few of their initiatives.
Burt’s Bees has enjoyed great success. Since the brand’s start at a crafts fair selling $200 worth of honey, the company has since expanded to candles, lip balm and now more than 150 products. In 2009, revenue topped $250 million.
GIVING IS WINNING: BURT’S BEES